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About Us

As pioneers in the craft of smoked salmon, we embarked on our journey over 40 years ago, introducing a range of smoked Atlantic salmon products. We quickly became a key supplier for an array of esteemed restaurants, hotels, and self-service outlets, at one point standing as the market's exclusive provider in Mexico. Our commitment to quality extended through our meticulous chilled delivery network, ensuring the freshness and integrity of our products from production to plate.

In a transformative move in 2012, we collaborated with our primary customers to introduce an innovative logistics system, effectively addressing challenges related to short shelf-lives and on-site inventory management. Our venture into the frozen sector redefined our service, as we supplied fish counters and frozen sections (bunkers) while upholding our no-preservatives policy. This strategic shift nearly eradicated stockouts and shrinkage for our clients, backed by a guaranteed six-month shelf-life from delivery. This initiative empowered our partners with the versatility to market our products in frozen or chilled formats, the latter facilitated by in-store thawing and a supplemental 14-day freshness guarantee.

Our dedication to innovation is driven by the desire to seize emerging market trends and the advantages of a highly skilled labor force. We have been at the forefront of diversifying our smoked salmon range, exploring both cold and hot smoking techniques. Moreover, we have broadened our repertoire with an assortment of products designed for varying consumer needs, including ready-to-eat meals. This expansion enables us to cater to a wider array of dining occasions, enriching daily culinary experiences for our customers.

Key Differentiators

  • ​Utilize only the finest raw materials and healthful ingredients for our end consumers. Our Atlantic Salmon (Salmo Salar) is of Premium A grade, weighing 4-5 lbs, and is processed without any preservatives to ensure the utmost quality and natural flavor.
     

  • ​Adhere to the highest standards of health protocols and possess international certifications to ensure the excellence of our products. These include HACCP (Hazard Analysis and Critical Control Points), SQF (Safe Quality Food), Kosher Pareve, and ISO 9001 (International Organization for Standardization). Additionally, our products are FDA approved and quality is consistently verified by our in-house laboratory.
     

  • ​Strive for mutual growth and profitability for all key players throughout the supply chain. Our goal is to establish mutually beneficial arrangements for all our stakeholders.
     

  • ​Tailor our products to keep pace with consumer trends and identify valuable offerings for our clients. We are committed to seeking mutually advantageous schemes for all our stakeholders.

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